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The Forevermark Black Label Collection

The Forevermark Black Label Collection includes five shapes, each cut with supreme symmetry to unleash the dazzling light of a Forevermark diamond.

Since the beginning of time mankind has been irresistibly attracted to light and its hypnotic force. Capturing that force seemed impossible. Until now.

Forevermark presents a new generation of diamonds, cut with supreme symmetry and unprecedented accuracy to release a dazzling light. Available in round, square, cushion, oval and heart shapes, the Black Label Collection is the most exclusive collection of diamond cuts ever conceived. 

As the world’s leading diamond experts, The De Beers Group of Companies has spent the past two decades studying how light travels within a diamond, based on its cut and polish, facet alignment, and shape. As a result, we at Forevermark are using state of the art technology to maximize the brilliance of a diamond delivering unrivalled sparkle in every cut.

The difference comes down to how and where the diamond facets are placed. When cutting a diamond to achieve outstanding optical performance, the facets must be hand crafted with meticulous precision.

Each facet in the pavilion, crown and girdle of the diamond must be exactly the right size and placed at exactly the right location and angle, to within a few microns, for exacting symmetry, resulting in maximum sparkle.

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